Direct.com: Streaming Candidates’ Messages

Ben Chodor is CEO of Exciting New Technologies, a New York streaming media company. He talked to Direct about how politicians are using this area of e-mail.

DIRECT: Refresh our memory, Ben. What exactly is streaming media?

CHODOR: It’s the ability to send audio and video over the Internet, so anyone who has a computer can participate.

DIRECT: Why is it good?

CHODOR: One reason is, it appears on the Internet. The Internet is a new channel for grassroots dissemination of information. More people have the Internet at their desks than have radios or televisions. More people get their news and information from the Internet than any other medium. I’m probably typical of most people. I listen to the radio for five minutes when I get up, read the paper during my commute and then get most of my news over the Internet throughout the day.

DIRECT: You rely on the Internet more than magazines or newspapers?

CHODOR: Sure. If I care about how New York State is cutting funding for the arts, where do I go to get information? There’s no periodical I can go to. I’m going to Google and type in Arts Reform NY State. And then I figure out who wrote the articles and whether I trust them.

DIRECT: What are the other reasons marketers use streaming?

CHODOR: It’s a way for getting the truth out. For example, a politician can say