Cookie Monsters
Remember when Oreos and milk distinguished afternoons, and dinner was just the rite of passage to dessert? Some things don’t change.
In every neighborhood, kiddie gobblers entice parents to buy up cookies and brownies by the cart-load. And while affluent, educated, working parents may be shunning fat and sugar themselves, they’re especially apt to let their kids snack away. They’re juggling professional jobs with an array of camp-like activities revolving around the kids. They’re big magazine readers who listen to the radio throughout the day and see more than their share of outdoor boards.
That’s the cookie and brownie consumer profile synthesized by Chicago-based Spectra using data from ACNielsen, MRI, and Simmons data. If you want to catch these consumers’ attention, tune them in over the new-music airwaves and turn on their kids.
