Clorox CMO: Programmatic Media Has Enormous Potential

Posted on by Patty Odell

Clorox is putting about 50% of its entire digital media budget toward programmatic buying this year, that’s three times as much as it spent on the automated buying tools in 2014.

programmatic marketingDespite concerns over fraudulent traffic scams and viewability issues, Clorox CMO Eric Reynolds tells the Wall Street Journal that “the value is impressive.” For those that need a refresher, programmatic marketing encompasses a variety of technologies that automate the buying, placements and optimization of media inventory.

Find out here what Clorox is up to, including which vendors it works with to power it programmatic campaigns.

More

Related Posts

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

ProAwards
	
        

CHIEF MARKETER 200

CM 200