Chieftains: Notable Quotes from Around the Web

Posted on by Chief Marketer Staff

“There is a danger if we put too much into privacy protection. The phobia of technology and the changes it causes could be dangerous. Wonderful things come out of the Internet. We’d lament that if we didn’t have it going forward.”

— JEFF JARVIS, associate professor of the City University of New York’s graduate school of journalism on why the freedom of the Internet should be embraced, not feared (
http://www.technewsdaily.com/online-privacy-masks-beauty-of-the-internet-prof-says-2024/
)

“Unilever is retailer and app agnostic, but we spend money on building our brands, so if the consumer has access to poor quality information about our products they can’t make an informed choice — so it’s vital that the data available is right. If consumers cannot trust the data a third part app uses, they wont trust the app or the product — and that’s a lost sale and damaging to the brand.”
— Unilever UK ecommerce director ANDY HOUGHTON on the proliferation of bad mobile data (http://www.marketingweek.co.uk/sectors/telecoms-and-it/mobile-apps/industry-acts-to-improve-data-on-mobile-apps/3022603.article)

“It’s a lot easier for an organization to adopt new words than it is to actually change anything. Real change is uncomfortable. If it’s not feeling that way, you’ve probably just adopted new words.”
— SETH GODIN, author (http://sethgodin.typepad.com/)

“For brick and mortar retailers, the recent Sears/Forever 21 arrangement and Target’s expanding relationship with Radio Shack are only indicative of things to come. Sears has a worn out, old-timer image, and obviously wants to make sure young people have a chance to again see how good it is.”
— Z. JOHN ZHANG, professor of marketing at University of Pennsylvania’s Wharton School on the rising popularity of store-within-a-store arrangements (http://money.cnn.com/2011/01/24/news/companies/retail_stores_inside_stores.fortune/)

“We are at the point where, between the geolocation capability of the phone and the power of the phone’s browser platform, it is possible to deliver personalized information about where you are, what you could do there right now, and so forth — and to deliver such a service at scale. But to realize that vision, Google needs to do some serious spadework. First, we must focus on developing the underlying fast networks, which will usher in new and creative applications, mostly entertainment and social. Second, we must attend to the development of mobile money. Third, we want to increase the availability of inexpensive smartphones in the poorest parts of the world. We envision literally a billion people getting inexpensive, browser-based touchscreen phones over the next few years. Can you imagine how this will change their awareness of local and global information and their notion of education?”
— ERIC SCHMIDT, outgoing CEO, Google (http://hbr.org/web/extras/hbr-agenda-2011/eric-schmidt)

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