Cheez-It’s new Snap’d crispy, munchable snacks have arrived on store shelves along with a snappy promotion.
A bunker full of Snap’d has been stashed somewhere in the United States. Where, you might ask? The exact coordinates of the cheesy bunker are a secret.
The snacks might be tucked away in a cheese cave, an old cellar or a retired subway tunnel, the brand says.
The first person who finds the bunker wins a year’s supply of Snap’d to snack on with some of the other surprises hidden there like a yearlong streaming service subscription, a giant flat-screen TV.
On May 14, the brand will begin posting clues on Twitter for consumers to begin the hunt.
At the Cheez-It Snap’d home page an incentive offers visitors a $1-off coupon for Snap’d if they sign up to join Kellogg’s Family Rewards loyalty program.