Cheez-It to Drop Clues to Secret Bunker Full of New Snap’d Snacks

Posted on by Patty Odell

Cheez-It’s new Snap’d crispy, munchable snacks have arrived on store shelves along with a snappy promotion.

Cheez-it Snap'dA bunker full of Snap’d has been stashed somewhere in the United States. Where, you might ask? The exact coordinates of the cheesy bunker are a secret.

The snacks might be tucked away in a cheese cave, an old cellar or a retired subway tunnel, the brand says.

The first person who finds the bunker wins a year’s supply of Snap’d to snack on with some of the other surprises hidden there like a yearlong streaming service subscription, a giant flat-screen TV.

On May 14, the brand will begin posting clues on Twitter for consumers to begin the hunt.

At the Cheez-It Snap’d home page an incentive offers visitors a $1-off coupon for Snap’d if they sign up to join Kellogg’s Family Rewards loyalty program.

More

Related Posts

Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

	
        

PRO Awards

	
        

CHIEF MARKETER 200