Direct Mail: 7 Tips for Making the Most of the Post
Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.
Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.
You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.
The marketing tactics that are the most used by marketers throughout the funnel aren't always the ones that drive the strongest ROI,.
AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.
Miss any news while you were watching the waves roll in? Take a moment and catch up with our 10 most popular B2B stories in July.
An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.
Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?
B2B marketing is inherently different from B2C, and brands that fail to reflect this will not succeed. Here's the nuances you need to keep in mind.
How can you connect with prospects? Here’s three ideas for driving engagement from brands like Eaton, ON24 and Wells Fargo.
A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.
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