How Attribution Can Lower Customer Acquisition Costs
Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.
Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.
Marketers need to start producing a lot more relevantcontent, and LinkedIn is the place they need to be distributing it, says Gary Vaynerchuk.
Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.
Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed
Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.
Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
The olive oil is testing connected TV ad placements with services such as Hulu and Sling to reach younger buyers.
Click here to view the 2023 winners!