Channel | ROI | Metrics

How To Get More Bang For Your Buck With a Retail RFP

|  by Marty Moore

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here's how brands can ask the right questions to find those partners who can really make a big difference.

CMO Corner: On the Convergence of PR and Marketing

|  by Chief Marketer Staff

Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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