Justworks Refines Online Lead Nurturing With Testing
Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.
Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.
Want to improve your email marketing program? Get input from your entire organization.
Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may have been able to access users' email addresses or phone numbers.
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.
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