Channel | Profiles & Campaigns

Chobani Mezé Dips are being introduced with an "edible" house in NYC and a giveaway for a July 4th holiday to stay there.

A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing.

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.

I’ve always wanted to go to the Cannes Lions International Festival of Creativity, which begins Saturday, but I haven’t made it there yet: too busy, this conflict or that conflict. It’s a chance to see some of the best marketing and advertising creative work from across the globe in 24 categories. Is also a chance…

Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.

Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.

A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.

Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.

Consumers who hunt for a bottle of Pepsi showing a pizza emoji just might get a free pizza from Pizza Hut as part of the Pepsi Emoji campaign.