Hiscox Takes a Risk With Revamped Insurance Branding
The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.
The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.
If we can learn from other’s content marketing mistakes, the idea is to avoid making those same mistakes ourselves. Here's 8 lessons.
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
A racist laundry detergent ad appears to play well in China, but not online.
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
Only in the kooky promotion-marketing world might you find such a campaign: It’s a new product from KFC: edible, lickable fingernail polish.
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
Budweiser's new America is in Your Hands campaign plays off the November presidential election.
Chief Marketer announces the 2016 PRO Awards Finalists, a distinguished collection of world-class promotional marketing campaigns.
Click here to view the 2023 winners!