Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
To make a successful piece of social media content you need to accomplish just three simple, interrelated objectives.
Dos Equis introduced a new, younger "Most Interesting Man in the World" who will be more adventurous to engage Millennials.
If you mock the Sept. 11 terrorist attacks in a marketing spot, you’re going to get what you deserve.
As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.
Victoria's secret (Un) Dress Code is making some customers angry, but the truth is wearing underwear as outerwear is already a trend.
Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
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