PepsiMoji Goes Global with #SayItWithPepsi
Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.
Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.
Nicholas Guastaferro, Absolut director of marketing in the U.S., credits the Absolut Nights campaign with the success and plans to keep the momentum going.
MINI's new campaign "Defy Labels" takes on stereotypes, including the ones it hears like "chick car" and "frivolous fun."
The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence with the Athleta "Power of She" campaign.
Ben & Jerry's founders were arrested in Washington, DC, this week. Marketing stunt or political statement?
Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration.
Gillette, owned by P&G, has released a new 30-second spot for its 2016 Olympic sponsorship and the names of some of of its professional athlete partners.
PROMONext has an all-star lineup of speakers from Disney, Velcro Cos., MasterCard, Chicken of the Sea and Heineken. Hope to see you there!
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
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