Channel | Profiles & Campaigns

After a long relationship, Coke has decided to exit the American Idol stage.

Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content."

Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them.

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.

DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.