Octagon took top honors at 2016 PROMONext & the 26th Annual PRO Awards Gala Tuesday winning the Platinum PRO Award for Best Overall Campaign for the MasterCard Rugby World Cup 2015-44 Days of Crazy Campaign.
Another big win came for Arc Worldwide/Leo Burnett, which was honored for the third consecutive year with the MVPro Award for the most award winning campaigns for multiple brands—McDonald’s, Procter & Gamble, Alcon, Walgreens and Keystone Light.
Inspira Marketing won The Best Charitable Program award, a new category in the PRO Awards honoring the company offering the most creative charitable challenges to its employees.
Agencies, brands and their campaigns were honored in a total of 29 categories. Case studies, creative images and videos from all the winning campaigns can be found at ChiefMarketer.com and in a special coverage supplement of Chief Marketer mailing this fall.
Also yesterday, the morning was filled with case studies, behind-the-scenes strategies and execution planning, tips and takeaways from brand marketers from Jack Daniels, Chicken of the Sea, Heineken, Velcro and Mastercard.
Kerry Smith, senior vice president at Access Intelligence and co-founder of PROMO, The PRO Awards and Event Marketer Magazine and Patty Odell, PRO Awards Director and Senior Editor at Chief Marketer hosted 2016 PROMONext.