Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a ...
Imported beer maker Newcastle Brown Ale is set to start a grassroots "edutainment" campaign to get the word out about the brands. Three-person street teams, called "Ale Blazers" will visit local bars around the country offering product samples and ...
Volkswagen of America, Inc. said it plans a pervasive brand presence at the Sundance Film Festival, which runs today through Jan. 30 in Park City, UT. Volkswagen is the official automobile of the festival celebrating independent films. Featuring the ...
Truth, the largest national smoking prevention campaign for youth, will reach out to young people at popular winter ski resorts during its truth Orange winter grassroots initiative. Traveling with signature orange truth vehicles rigged with DJ decks, ...
ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played ...
Hasbro, Inc.'s Nerf brand has signed on as a sponsor of the Harlem Globetrotters. The deal includes sponsorship of the 2004-2005 North American tour, and title sponsorship of the 6th Annual Harlem Globetrotters vs. The NABC College All-Stars Game on ...
First class passengers on select Continental Airlines flights can soon carry that "first class" feeling with them, thanks to a new deal between Premier Bags, Inc., and the airline to distribute free luxury gift bags to customers. Starting Feb. 1., ...
Slim-Fast Foods is using real stories to pitch its new Slim-Fast Optima Diet in an advertising and retail promotion campaign. The effort centers on TV and print ads featuring two real-life Slim-Fast users, chosen from thousands who wrote to Slim-Fast ...
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store
When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,
Click here to view the 2023 winners!
