Jeep has signed on as the national presenting sponsor of an initiative to teach Americans the oft-forgotten words and significance of The Star-Spangled Banner. The National Anthem Project: Restoring America's Voice is a three-year national education ...
Mott's has partnered with preschool band, The Wiggles, to sponsor a concert tour and retail promotions. Mott's and The Wiggles mail-in promo features a free music CD Mott's will sponsor the 2005 concert tour, The Wiggles Live in Concert Welcomed by ...
One month it's Easter baskets and kid videos, the next it's backyard barbecue gear and paper plates. is the top-selling product category for some drug
To create buzz for its newly reopened Metropolitan Hotel and reposition itself in the New York tourism industry post-9/11, Doubletree is making a splash
The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency
My dad is an electrical engineer. He did a lot of home repairs when I was growing up. A lot. He used to take us kids along on occasional trips to the
Whole Foods Market gets on the bus with Putumayo World Music for a concert and extensive in-store display touting Putumayo CDs. The Putumayo World Culture Center opens in Whole Foods' flagship Austin, TX, store on March 3 with an Afro-Latin Party ...
Crown Royal is setting up a barbershop as part of Red Carpet '05, a week-long series of events providing an array of luxury products and services to help celebrities, industry leaders and VIPs prepare for The Oscars. The Crown Royal Barbershop, handled ...
Cingular Wireless has signed as the official wireless partner of the Mexican National Soccer Team and its five-match tour in the U.S. this year. "We're delighted at the opportunity to help bring Mexican soccer to the U.S.," said Hendrik Schouten, ...
Keds is using a new viral marketing campaign and a little star power to create buzz around the Keds Classic Champion sneaker in its first seeding effort to college-age consumers.
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