Channel | Events

McDonald’s Offers First National Sampling Event

|  by Chief Marketer Staff

To promote the latest addition to its chicken menu, McDonald's is offering its first-ever, national in-restaurant Chicken Selects sampling event, starting today. Four million chicken samples will be given out over four days Customers will have a ...

Simon Malls Stage Book Blast

|  by Chief Marketer Staff

Simon Properties kicks off its second Book Blast event next week with an expanded promotional slate. The Feb. 19-March 13 blast brings book-centered activities and celebrity readers to 88 malls. Local celebs read kids' books for the crowd; families ...

Suave Readies Pop-Up Salons

|  by Chief Marketer Staff

Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave "Can You Tell?" Studio salons are open for five days in New York (two days each in ...

Dr Pepper Tour Supports Under the Cap Game

|  by Chief Marketer Staff

Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? "Enjoying the smooth, rich taste of Diet Dr Pepper is a ...

Primedia Launches Automotive Series

|  by Chief Marketer Staff

Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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