Channel | Events

Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles

While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and...

Canon USA has set up shop in two modern-art galleries to tout its new Power Shot digital cameras. The effort, dubbed "True Originals," showcases Power Shot cameras and printers in kiosks in the museums. Models with cameras circulate, offering to take ...

Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group's annual holiday fundraiser. Simon hosted a "Simon Evening of Giving" events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included ...

Retailer Origins is launching a chocolate-laced line of personal-care products with special displays and sampling in its stores. The five-item Cocoa Therapy Collection puts cocoa in massage cream, soap and moisturizer (complemented by "sensory therapy" ...

McDonald's hosts its third annual World Children's Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children's charities, including Ronald McDonald House Charities. Yao Ming serves up p.r. for World Children's Day ...

Manhattanites get a massage Interactive Health has extended the Less Stress tour touting its iJoy robotic massage chair. The tour began in August with surprise stops in eight cities. Branded Chevy SSRs outfitted with a Plexiglas dome show off the ...

Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price's "Play. Laugh. Grow" tagline as well ...

The Mexico Tourism Board tempts U.S. and Canadian residents with a November tour of four northern cities. Mexico brings its beach north The tour begins tomorrow (Nov. 4), sending four trucks to Chicago, New York, Montreal and Toronto. The 24-foot ...

Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country. Debbie Matenopoulos, Steve Edwards and Arthel Neville The 16-market tour visits high-profile malls through ...