Channel | Events

Three interrelated trends emerged from the sessions at this year’s Inbound event in Boston—change, consumer trust and authenticity.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.

To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.

Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.

The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff opener last weekend, to discuss its journey into the world of sports.

An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.

As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.