Channel | Events

Here are five strategies for diversity and inclusion that marketers can use when planning future events.

In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game.

Microsoft needed to increase awareness with college students, but getting past a perception that it didn’t connect with the college lifestyle was the challenge.

Uber Elevate has a bold plan to bring to market driverless urban aerial ride sharing. The brand’s fearless leader takes us inside the product launch.

The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.

An experiential event in NYC is the latest marketing effort in ADT's recent brand transformation, "What Do You Want to Protect?"

CMO Kimberley Gardiner takes us on the ride.