Channel | Events

Only New Yorkers loyal to the Carnegie Deli could have imaged the astonishing response to a little 1950s-themed pop up.

Customers shopping at Amazon Go’s checkout free store in Seattle got more than just beverages and lunches. Audi was there, offering test drives for its new 2019 Audi A6.

Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.

O'Doul's gets a brilliant design makeover and stages a one-day event to change consumers' perspective of the non-alcoholic brand.

Lisa Kahn, director global experiential marketing and partnerships, American Express shares how it all goes down.

Interactive VR and AR applications are helping Ciena educate prospects at live events and on sales calls.

The Army ramped up recruiting efforts after this year, for the first time, it failed to meet financial targets and grow its ranks to more than 500,000.

Some 100 brands are the stars of Facebook's Holiday pop-up shops.

The candy brand set up a “candy converter” vending machine in one of the busiest places on earth—Fifth Avenue in New York City.

Greenpeace has launched a campaign to raise public awareness about the enormous amounts of plastic waste in the oceans and seas.