Channel | Events

A tour of stand out event marketing strategies at the annual INBOUND conference.

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.

We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.

We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.

Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

Best practices on making strategic and successful connections during in-person and online experiences.

Five marketing insights gleaned from the Barbie frenzy.

Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.

Check out these 100 case studies of the year’s best experiential marketing campaigns.