Finalists Announced: Top Women in Marketing
The editors of Chief Marketer and Event Marketer have announced the 2022 Top Women in Marketing Awards finalists.
Channel | Events
Coca-Cola’s FIFA World Cup Trophy Tour Travels to 51 Countries for Soccer Fans
Coca-Cola’s FIFA World Cup experiential campaign had a singular focus: bring people together through simple moments of connection—globally.
10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour
Takeaways from the company’s national mobile tour.
Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico
Espolòn transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation.
10 Ways to Ensure Influencer Events Impact the Bottom Line
Ten tips for creating a killer influencer event.
iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox
We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.
How Budweiser’s World Cup Campaign Supports First-Party Data Collection
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
CPG Brands Lean Into Quirky Culinary Events to Engage Consumers
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
Event Marketer Releases 2022 IT List Event Agency Roundup
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
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