Channel | Events

How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.

Cisco learned the following lessons when converting its massive conference to an all-virtual format.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

Following are several strategies employed by brands during lockdown.

Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.

Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.

How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.

Companies should examine their martech stacks in order to determine potential cost savings.