Channel | Events

MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year's Super Bowl stunt has forced us to lose some

Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks

When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,

Malls are expanding their kids' clubs and looking for new partners, raising opportunities for brands to reach young families. Three top mall management firms are beefing up their kids' clubs and building additional play areas. Simon Properties, General ...

Fisher-Price and Royal Caribbean International have joined forces to entertain young children and their parents on board as well as via the cruise lines' mobile marketing tour. Beginning next month, Fisher-Price, which makes infant and preschool toys, ...

Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, ...

The days of relentless growth in trade show attendance are behind us, declared Douglas L. Ducate, president/CEO of the Center for Exhibition Industry Research, at the annual meeting of the International Association for Exhibition Management, December 1 to 3, in San Antonio. "These are the good old days," he said.

Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a ...

CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper

A wiry-framed teenage boy walks up to a table in the Hauppauge (NY) High School lunch room, and asks Lt. Col. John W. Gillette of the U.S. Army if he