Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.
A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.
Mars Bite-Size horror films are trending and a reminder for people to load up their Halloween baskets with its candies.
Taco Bell and Forever 21 collaborated to show off a new line of limited-edition, Taco Bell-themed clothing.
To create the best digital content experiences possible for your brand consumers, you’ve got to deal with these four trends.
After months of work to find a new corporate name, the CEO is concerned that Tapestry—the word—might be viewed as old-fashioned.
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.
A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations.
A new ad from Dove was lambasted as racist, but I understood the message.
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price.
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