Mars is sponsoring a series of chilling bite-size horror films that are airing on TV this month.
The campaign comes from Mars and Fox Networks. Four episodes, called dark and terrifying, have aired so far, each sponsored by a different candy—Starburst, Snickers, M&M’s and Skittles as a reminder to fill your Halloween baskets with the candies.
The two minutes of horror include episodes where a fisherman becomes the catch, a father and daughter are terrorized on an empty road, a stranger is encountered in a backyard and a chilling experience in an elevator.
One of Mars Bite-Size Horror Films played during a Yankees-Indians playoff game last week prompting the New York Post to exclaim, “This Freaky Commercial Scared the Hell Out of Yankees Fans,” and was even more terrifying that the “possibility of an Indians victory.” The spot, “Floor 9.5,” was written and directed by two with proven experience in the genre. The scary tale, sponsored by Skittles, finds a women stuck in an elevator and then encounters a man standing in the shadows when the doors open.
Social had a field day with the spots. @meisLien wrote: “OKAY, @skittles, what was that creepy AF commercial, why would you do that, I LIVE ALONE, GODDAMNIT.”
There is plenty to be spent on candy this Halloween, and clearly, Mars wants its share.
Total U.S. spending on the holiday is expected to rocket to $9.1 billion, up 8.3% from last year. Of that total, $3.4 billion is expected to be spent on costumes, $2.7 billion on candy and an additional $2.7 billion on decorations, Forbes reported. In addition, a total of 179 million Americans plan to dress up and celebrate Halloween this year. Party on!