Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults.
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults.
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
Clorox is using short films as a way to push a more human message, that using its products can bring about emotional change.
Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.
Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC.
Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right.
Pepsico's senior director of marketing, Sarah Guzman, shares the recipe for the Lay's Do Us a Flavor campaign's long-running success.
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers.
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week.
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