Channel | Engage & Convert

If it’s up to Hotels.com there will be a baby-making boom following the rush of the Super Bowl LIII.

Five common challenges marketers face today and how AI can help.

The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.

The global campaign "Back to the Bar" will send thousands of employees out to bars to promote Bacardi spirits.

Gillette's new spot has sparked passionate dialogues. But despite lots of support, some said the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.

For the second year in a row, Skittles will sit out the Super Bowl, but that doesn’t mean it won’t be making a big play.

A new survey uncovers how celebrity endorsements, peer recommendations and online marketing channels impact consumer purchasing behavior.

PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.

A year-long global campaign includes a collection of marketing content, design-led packaging and artwork and powerful commercials.

To satisfy super fans hunger for branded merchandise—think bacon scarves— Arby's-of-the-Month will delight subscribers with a fresh variety of items each month.