Channel | Engage & Convert

LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.

Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.

Strategies brands have employed when launching products during the COVID-19 era.

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

How one B2B brand engaged its target audience with a 12-week roadshow during the pandemic.

L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.

DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.

Five predictions for ecommerce personalization in 2021.

Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.