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AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

MAYBE IT HAS GOT EXTRAORDINARY faith in light of the Asian economic meltdown. Maybe it knows something we don't. In either case, Dell Computer Corp. wants

IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence

PC FLOWERS & GIFTS INC., Stamford, CT, has developed a method of turning Web-based sources of leads into partners, using a business model that gives both

There aren't many frequent flyer programs in which the top redemption option is to stay on a Caribbean island belonging to the man who owns the airline.

WHO ATE Santa's Miniatures?That question will appear on 13 million packages of Mars Miniatures this holiday season, courtesy of a partnership between

MAYBE THE BEST way the booming office supplies industry can get to the elusive small office/ home office market is through a virtual company. So thinks

THE RECENT CONTROVERSY over the American Family Publishers and Publishers Clearing House sweepstakes contests will cause problems next year for both magazine

I WONDER WHAT so many of the collectibles marketers would have done if Princess Diana hadn't been killed in that car crash.Boy, was Shakespeare wrong