Channel | Direct Marketing | Print

Picture Perfect

|  by Chief Marketer Staff

Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be


|  by Chief Marketer Staff

DM Deals Hit $38 Billion in '97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

Hall of Fame

|  by Chief Marketer Staff

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

Coldwater Creek

|  by Chief Marketer Staff

Is there such a place as Coldwater Creek? The image conjures up some far-off place in the mountains, with cool streams and tall pines, a spot we would

Tobacco Ad Ban Proposed

|  by Chief Marketer Staff

The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually


|  by Chief Marketer Staff

Experts agree: It's difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

All Mail REVUE

|  by Chief Marketer Staff

Direct mail doesn't get Tony Awards, nor does it get caricatured and hung on the wall of Sardi's. But it has become an integral component in making a

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