Channel | Direct Marketing | Print

The Click-Through War

|  by Chief Marketer Staff

Who's got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,

Tobacco Ad Ban Proposed

|  by Chief Marketer Staff

The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually

More Than Points

|  by Chief Marketer Staff

There's an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

All Mail REVUE

|  by Chief Marketer Staff

Direct mail doesn't get Tony Awards, nor does it get caricatured and hung on the wall of Sardi's. But it has become an integral component in making a


|  by Chief Marketer Staff

Experts agree: It's difficult to generalize about how publicly traded consumer catalogs are doing on Wall Street. For one thing, direct marketing companies

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