Channel | Direct Marketing | Print

Top-Flight Effort

|  by Chief Marketer Staff

HERE'S A RELATIONSHIP-building move a first-timer probably wouldn't think of.On a friend's recent trip to England, Virgin Atlantic Airways flight attendants

One Win, One Loss

|  by Chief Marketer Staff

REBOUNDING AFTER THE bittersweet launch and closing of a chocolate catalog, Miami-based Activa Marketing & Investment Group L.C. is readying a second

DEMOGRAPHICS

|  by Chief Marketer Staff

TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn't lost on

NEW LISTS

|  by Chief Marketer Staff

Direct Sales Inc. The 90,000 individuals listed responded by phone to a Direct Sales mail piece offering a chance to win various prizes. Everyone on the

Leather and Laces

|  by Chief Marketer Staff

A QUIRKY MAIL OFFER from software manufacturer Symix generated giggles, interest and more than six times the number of prequalified leads expected. The

Let Them Intertain You

|  by Chief Marketer Staff

INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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