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DISNEY DIRECT MARKETING

|  by Chief Marketer Staff

Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

Right Out of the Banner

|  by Chief Marketer Staff

For the Mother's Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products

People

|  by Chief Marketer Staff

Yankelovich Partners Inc., Norwalk, CT, named Dr. Thomas E. Vasquez president/CEO. John Struck, former president/CEO, will become chairman of Yankelovich