Channel | Direct Marketing | Print

GOOD DEAL

|  by Chief Marketer Staff

Direct mailers are still pinching themselves to see if the events of the week of May 11 actually happened.On Monday, the Postal Rate Commission recommended

SIMPLY Irresistible

|  by Chief Marketer Staff

1. Send 'Em One White Sock Too often, "we want you back" appeals are boring.But they don't have to be. Take a look at what the marketing managers at Ansett

What It Means to Mailers

|  by Chief Marketer Staff

The Postal Rate Commission has admirably fulfilled the vision set out in the 1970 Postal Reorganization Act-that of providing checks and balances to discipline

Well-Done Promotion

|  by Chief Marketer Staff

If you plan on popping into one of Omaha Steaks' grand opening galas for its new retail outlets, carry a big shopping bag.With a $25 purchase you can

DISNEY DIRECT MARKETING

|  by Chief Marketer Staff

Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

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CHIEF MARKETER 200