Channel | Direct Marketing | Print

Casting the Net

|  by Chief Marketer Staff

Ed Mufson's company is the '90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who's been in retail for 30 years, was thinking of

Impulse: The Sequel

|  by Chief Marketer Staff

Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

Britannia Cools Its Heels?

|  by Chief Marketer Staff

Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

Bride of Frankincense

|  by Chief Marketer Staff

Forget that we just celebrated Independence Day. For some people, it's never too early to start buying Christmas presents. With that in mind, Old World

Kemmler’s Law

|  by Chief Marketer Staff

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. "I'm bad enough," he said.

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