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THE DEL POLITO LETTER

|  by Chief Marketer Staff

Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

People

|  by Chief Marketer Staff

DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

DEMOGRAPHICS

|  by Chief Marketer Staff

Dustin Hoffman gave us our first image of a man raising a child in "Kramer vs. Kramer." But it was the image of Michael Keaton at home that gave the concept

The Sher Solution

|  by Chief Marketer Staff

Database marketers have a new resource available. It's R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

Metal Mettle

|  by Chief Marketer Staff

Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

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