Channel | Direct Marketing | Print

Show Me the Money

|  by Chief Marketer Staff

Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these

DIRECTNEWSLINE

|  by Chief Marketer Staff

DM Deals Hit $38 Billion in '97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38

Hall of Fame

|  by Chief Marketer Staff

Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who

Smart Bombing

|  by Chief Marketer Staff

The 31 American Tire & Service Co. stores under Scott Hook's oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

Picture Perfect

|  by Chief Marketer Staff

Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be

On the Move

|  by Chief Marketer Staff

Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay