Channel | Direct Marketing | Print

Oops! Catalog Faux Pas

|  by Chief Marketer Staff

Nothing in the body, nothing on the body."That's the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel

Kemmler’s Law

|  by Chief Marketer Staff

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. "I'm bad enough," he said.

NEW LISTS

|  by Chief Marketer Staff

Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

DISNEY DIRECT MARKETING

|  by Chief Marketer Staff

Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to

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