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ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.

An integrated campaign is helping Freddie Mac educate lenders about multigenerational and multiethnic homebuyers.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

Does your business have attribution under control? Here's five tips for a better attribution strategy.

Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.

Here's five flaws you need to avoid to write a winning sales proposal and close the deal.

State Street and Formlabs shared their strategies for creating an engaging, human connection with content.

AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

Video is great for creating social engagement, but it can also be a powerful customer service tool.

Nutrisystem CMO Keira Krausz discusses the marketing power of influencers like Jessie James Decker to create social buzz.