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Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.

Here's five flaws you need to avoid to write a winning sales proposal and close the deal.

State Street and Formlabs shared their strategies for creating an engaging, human connection with content.

AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

Video is great for creating social engagement, but it can also be a powerful customer service tool.

Nutrisystem CMO Keira Krausz discusses the marketing power of influencers like Jessie James Decker to create social buzz.

An ABM approach fueled by targeted content is helping Central Square reach customers and new prospects.

New arrangements by Visa and American Express will help simplify digital payments for B2B marketers.

A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.