Channel | Direct Marketing | Print

For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.

Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content.

Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.