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Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

Three interrelated trends emerged from the sessions at this year’s Inbound event in Boston—change, consumer trust and authenticity.

Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says OnDeck's Gorton Brott.

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.

Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.

An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.