Channel | Direct Marketing | Print

Additional elements of a mailing campaign to consider that go beyond the typical attributes.

The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.

Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.

There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.

Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?