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AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

Video is great for creating social engagement, but it can also be a powerful customer service tool.

Nutrisystem CMO Keira Krausz discusses the marketing power of influencers like Jessie James Decker to create social buzz.

An ABM approach fueled by targeted content is helping Central Square reach customers and new prospects.

New arrangements by Visa and American Express will help simplify digital payments for B2B marketers.

A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.

Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.