Channel | Direct Marketing | Print

America’s Business

|  by Chief Marketer Staff

For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We've become notorious for what the

The Click-Through War

|  by Chief Marketer Staff

Who's got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,

Smart Bombing

|  by Chief Marketer Staff

The 31 American Tire & Service Co. stores under Scott Hook's oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

More Than Points

|  by Chief Marketer Staff

There's an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

On the Move

|  by Chief Marketer Staff

Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

Who’s Gray and Gray?

|  by Chief Marketer Staff

Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little

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