Homework Assignment
IT'S FINE AND good that the market for selling office supplies to small home offices and businesses is growing by leaps and bounds. But how can direct
IT'S FINE AND good that the market for selling office supplies to small home offices and businesses is growing by leaps and bounds. But how can direct
PRINT TECHNOLOGY has allowed direct marketers to edge closer to the ideal of one-to-one marketing. Leading the charge is on-demand printing, which enables
Time Life Inc., Alexandria, VA, named Amy Golden vice president, new product development, for its book unit.Epsilon, Burlington, MA, tapped Michael Iaccarino
ONE OF THE best books I've ever read on the subject of customer retention is "The Loyalty Effect" by Frederick F. Reichheld (Harvard Business School Press).Many
HERE'S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded
JOB TITLE? Business class? Sales volume? Business-to-business mailers are no longer satisfied with those old-time list selects alone. Now they want to
SINCE ITS June 1948 invention in Mahanoy City, PA, cable TV (then called community antenna television) has made it into 58.5% of all U.S. households,
SOME FOLKS can't leave well enough alone. When Nancy Miller, marketing analyst for Parkersburg, WV-based Woodcraft Supply, first started using a neural-network-based
THE CONCEPT OF giving consumers "access" to their personal data-allowing them to see, and if necessary correct, information marketers possess about them-seems
THE FIELD MUSEUM of Natural History in Chicago is as well known for research as it is for its exhibits. Beginning next month, the Field will explore uncharted
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