Channel | Acquisition

Camping Out

|  by Chief Marketer Staff

The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are

Pepsi-Cola Gives Away Xbox 360 Every 10 Minutes

|  by Chief Marketer Staff

Xbox 360 will be one of the most sought after products this holiday season. So it's no wonder that Pepsi-Cola Co. has teamed with Xbox maker Microsoft to offer one of the gaming consoles every 10 minutes, seven days a week, 24 hours a day for the next ...

Pain at the Pump Sparks Incentives

|  by Chief Marketer Staff

At a time when consumers are paying more than ever to fuel their vehicles, gasoline retailers are rolling out incentives to help them forget about the pain at the pump. Shell Oil Products U.S. recently launched the Shell V-Power Fuel Your Drive ...

Jones Soda and Nintendo Team to Capture Teens

|  by Chief Marketer Staff

In a search for teen soda sippers and gamers, Jones Soda Co. and Nintendo of America are out with an under-the-cap sweepstakes that dangles plenty of entertainment. Labels on Jones Soda include information on the promotion and the bottles are topped ...

Chevrolet Presenting MLB’s All-Time Latino Team

|  by Chief Marketer Staff

Chevrolet is leveraging is sponsorship of Major League Baseball by presenting the league's first-ever all-time Latino team, and will award one voter a trip to this year's World Series to see the official unveiling of the team. As part of the Chevrolet ...

Sorrento and Precious Cheese Pedal National Sweeps

|  by Chief Marketer Staff

To encourage healthy snacking, Sorrento Lactalis, Inc., maker of Sorrento and Precious Cheeses, has rolled out a sweepstakes across nearly 1,000 grocery stores nationwide. Sorrento's "Smart Snack on Wheels" promotion will give away a 26-inch High Timber ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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