Campbell’s A Two-Hand Brand
Campbell’s Soup At Hand brand is giving consumers something to do with their other hand—play video games on their mobile phones.
Mobile media company Virtu Moble, through a licensing deal with Bonus.com, has developed the Campbell’s Soup At Hand 3D Snowboarding game, which can be downloaded at the Web site Sah-mobile.com. It is Campbell’s first incorporation of its brand into a video game.
The game, which incorporates the use of the product and the brand logo, challenges gamers to go down the slope and score points by doing tricks and capturing Soup at Hand cans in an effort to win added life to prolong the game’s longevity.
The game is being promoted at Soupathand.com and Bonus.com and through banner ads.
