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Consumer Marketing

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BUYING SOLUTIONS

BUYING SOLUTIONS

Posted on June 1, 2000 by Chief Marketer Staff

Dayton, OH-based NCR Corp., the giant maker of hardware and software for retail, financial services, and other markets, acquired Ceres Integrated Solutions, a Raleigh, NC-based provider of customer relationship management applications. The cash and stock transaction, valued at approximately $90 million, creates an NCR CRM Solutions Division that will be headed by Ceres president and co-founder Peter Heffring.

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