Broadway Babies
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by Chief Marketer Staff
Time for booster seats in the mezzanine. A study by the League of American Theatres and Producers finds that Broadway audiences are getting younger. During the 1998-99 season, 9.5 percent of theater-goers were under 18, up from 6.9 percent in 1991. Kid-friendly shows like The Lion King and audience-development programs help explain the increase in pint-sized aficianados, the association says. Overall, the average Broadway theater-goer is 42 years old, and two out of three attendees are female. A small base of fans of the Great White Way (six percent) attends 15 or more shows per year, thereby accounting for 30 percent of all tickets sold. Bet they know the words to all the show tunes.
