Body Counting: McCracken Brooks beefs up with Maier acquisition.
McCracken Brooks Communications’ recent purchase of fellow Minneapolis agency Maier Marketing adds thrust to the company’s goal of building a 100-person staff. The combined McCracken Brooks Maier has 80 employees and $12.5 million in revenue.
Maier adds complementary capabilities to McCracken Brooks’ packaged goods expertise, including foodservice and school marketing and fulfillment for small and mid-size assignments. “They bring capabilities we have outsourced, or just didn’t have,” says McCracken Brooks president Mark Lenss.
Lenss says he’s been shopping for an agency to jump-start growth. “We were stuck at the 50-person level. Clients were starting to wonder if we could handle the big pieces of business.”
The shop maintains offices in New York City and Dallas, and continues to operate as a freestanding unit of Marketing Drive Worldwide, part of True North Communications’ Diversified Companies group.
Separately, McCracken Brooks picked up the account for Tony’s Pizza Service, Marshall, MN, and will handle promos for the Tony’s, Red Baron, and Freshetta frozen-pizza brands.
