The Art of StorySelling (Part 3)

This is the final piece in the three part series of StorySelling. The first two articles dealt with what StorySelling is and why you should be employing it now. This article will show you how to turn your story telling into StorySelling.

StorySelling allows you to connect with your clients at the level where decisions are made.

Great StorySelling, like great marketing itself, begins with a goal. You need to determine what you expect your StorySelling efforts will do in terms of increased leads, conversions to sales or more referrals, among other metrics. Without an established goal, you may as well just keep cold calling and hope you luckily find the right customer.

You begin the process of StorySelling by asking lots of questions so you can truly understand what is important to your prospect or customers. Once you understand their wants, desires and needs, you can craft a brilliant, real-life story example that will resonate with them and their situation. This technique works much better than bombarding your audience with complicated charts and graphs.

Using intelligent probing questions and turning those answers into a memorable story that, and this is critical, incorporates a strong call to action, you