Snapple Out of It
Few brands typify such a quick, steep spiral downward as Snapple. Once the hottest beverage on earth, Snapple seems lost in the mix of water, energy drinks, fortified waters and juices. In an effort to revive the once powerhouse brand, the company is turning to a new formula, new packaging and an updated advertising and marketing strategy to reverse the brands fortunes. It will retain the tag line “Made from the best stuff on earth.”
