Not Enough Jolt in Starbucks’ Remedy

Posted on by Brian Quinton

11-11-08-2761326973_8706a2c714.jpgSales are down at Starbucks, average tickets are off, same-store sales in the U.S. and abroad have slipped, and on Monday the company reported that fourth-quarter earnings were off 97% from the same quarter last year.

And what will Starbucks do to cut the bitterness in its cup? Add a shot of gold

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