Announcing the 2012 PRO Awards Winners | Best Promotional Marketing Campaigns
Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.
Like us on Facebook, click through to web galleries for the 4 finalists in the Best Creative category, and like your favorite. The most likes by noon EDT Sept. 13 will be named the
Japanese apparel maker Uniqlo built U.S. brand awareness with a set of NYC pop-up stores, by HWKN and Neverstop, that also functioned as glowing out-of-home media elements at the end of the sales day.
To appeal to a 21-30 demographic that doesn't take hunting seriously, a Keystone Light campaign inserted randow "hunter orange" cans in its packs, and included on-pack cutouts for mounting the trophies.
In Canon's "Project Imagin8ion" Grey designed a promnotion that asked users to send in evocative photos to inspire a short film from producer Ron Howard.
The "Jameson 1780" interactive campaign invited fans to uncover which of their Facebook friends "stole" a barrel of John Jameson's brew from 18th-century Dublin.
“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers,…
On March 6, 2012, the Oreo cookie celebrated its 100th birthday. Weber Shandwick was charged with ensuring that the celebrations were well publicized and received extensive media attention. The agency focused on bringing back the spirit of childhood while working toward a goal of making 1million birthday moments happen globally and asking consumers to submit…
It's hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.