How to Leverage that June PRO Awards Trophy Win!

Posted on by Patty Odell

The 2017 PRO Awards winners will be honored in just a few weeks at Leaders of Brand Activation—June 13 in New York City.

Dr Pepper Pick Your Pepper campaign from We Are Alexander is a contender for a PRO Awards trophy in the Best Campaign Targeting Millennials category.
Dr Pepper Pick Your Pepper campaign from We Are Alexander is a contender for a PRO Awards’ trophy in the Best Campaign Targeting Millennials category.

As the awards program and luncheon get underway, everyone will share in the anticipation and excitement of seeing which brand activation campaigns take home the trophies. We’ll learn about the striking creativity and stunning results that agency partners and their brand clients have unleashed in the marketplace. Videos will tell the stories of how all of the Gold winning campaigns, across 21 categories like Best Use of Disruptive Marketing and Best Digital Campaign, came to be—the insights, big ideas, strategies, planning, execution and results.

Each of the winners and their campaigns earn a prestigious place in the annals of truly remarkable marketing. Trophies and certificates will be handed out as badges of honor to share with marketing teams and clients. Winning such a prestigious award leads to further attention, like new business wins or additional project work, in addition to admiration from peers.

This article from Forbes by the Forbes Agency Council identifies eight important ways to leverage those new awards to publicize the good news to the fullest effect, including a few you might not necessarily immediately consider.

For example, one tip is to tap into your important roster of meaningful relationships with customers, employees and media types (like, of course, Chief Marketer) that you have spent years cultivating. Use this community of agency and brand ambassadors to sing your praises.

Another tip—go all out to celebrate your accomplishment, both internally and externally. Post the win and campaign story on your home page, roll video and post creative images and other campaign materials to highlight key marketing elements. Make sure all employees—not just those in marketing—get the word. And keep the momentum going for a full year.

In addition to the PRO Awards Gala on June 13, the morning will be filled with fast-paced educational sessions led by brand marketers from MINI, Pernod Ricard (Malibu Rum), Mountain Dew, Vera Bradley and Marriott. We’re planning an exciting day for you at espace in NYC, located at 635 West 42nd Street, New York, NY. Join us to learn what you won’t anyplace else!

Register Today!


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