Changing Expectations Key Theme of BMA15
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.
How quick a salesperson follows up on a lead can make all the difference.
Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!
Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.
For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.
By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.
Live events and blockbuster movies both want to create a meaningful experience. Here's 4 ideas your event team can steal from Hollywood.
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