B2B-MARKETING | ENGAGEMENT

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.

Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?

Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

A brand case study is an important tool to show off your hard work. This inforgraphic showing do's and don'ts will help you get it right.

Travelers uses three distinct types of marketing content to engage business insurance prospects.

Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.