Gates Corp. Refocuses Marketing on the Customer
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
We ask several top marketers….what matters most in professional (and personal) ROI?
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.
Vertical social networks that target a specific professional niche can be a great way for buyers and sellers to connect and start a conversation.
Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.
Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
Click here to view the 2023 winners!