Patty Odell, Author at Chief Marketer

Oreo Sweepstakes: Show Us Your Dunking Moves!

The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.

Bud Light to You: Let’s be Friends … for at Least 10 Years

This summer, the Bud Light friends platform will roll with a full-on activation in sports, music and elsewhere. Bud Light VP Alexander Lambrecht fills us in.

Agencies

Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually

Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.

Agencies

Nestlé Toll House Bakes Personalization into its Baking Web Site

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

Agencies

Dunkin’ Pours Valentine’s Love Over Social

Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine’s Day.

Agencies

KFC CMO on CX and its Instagram Football Game Experience

KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.

Agencies

Brands that Scored a Super Bowl Social Touchdown

Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here’s a look at the brands that scored.

Agencies

Marketers are Hiring, But Recruiting Challenges Persist

Marketing and ad execs plan to do some hiring this year, however the open positions will be specialities like web design and content marketing.

Agencies

The Whys Behind Abstract Neon La Croix Cans and Other Iconic Packaging Designs

Here’s a look at how eight of the most iconic product packaging lining store shelves came to be.

Agencies

Getting in the Game: Pizza Hut “Squares Pick’em”

Pizza Hut ran its own “Squares Pick’em” digital game on Yahoo Sports that let football fans play along with the Big Game yesterday.