Articles by Patty Odell

Brawny Man, Cast Off in Favor of Strong Women

March 2, 2017 |  by Patty Odell

Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.

The Oscars, A Night of Mix-Ups and Standout Marketing

March 1, 2017 |  by Patty Odell

Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.

Mobile Budgets Up, Leadership Teams in Place: Adobe Mobile Maturity Survey

March 1, 2017 |  by Patty Odell

Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.

Virgin Atlantic Rallies Seattle With Free Flight Contest

February 27, 2017 |  by Patty Odell

The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.

Allstate Revamps “Worth Telling” Content Marketing Campaign

February 27, 2017 |  by Patty Odell

Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.

Prudential’s VP Marketing on the Benefits of its In-House Agency

February 23, 2017 |  by Patty Odell

Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.

Audi Uses VR for a Deep Experiential Dive into the Q5

February 23, 2017 |  by Patty Odell

The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.

14 Brands Show Us How to Use Instagram

February 22, 2017 |  by Patty Odell

Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.

Pop-Tarts Pops NYC Café

February 21, 2017 |  by Patty Odell

The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.

Small Fish in a Big Pond? Tips to Crush the Competition

February 21, 2017 |  by Patty Odell

You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.