Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine’s Day.
It is running an Instagram promotion for fans to post their love story with the hashtag #DunkinLoveContest for the chance at a year’s worth of free coffee and donuts, as well as $2,500 for an “extra sweet” Valentine’s Day gift.
A new iMessage Card Builder lets users create custom Valentine’s Day cards add a DD branded sticker and send it off via iMessage. Another new social tool is the emoji keyboard in the Dunkin’ App. Add to that two Snapchat geofilters and you have a sweet package of marketing fun.
And, of course, there are heart-shaped donuts and special coffee flavors like Fudge Brownie Swirl and Vanilla Cupcake Swirl.