Dunkin’ Pours Valentine’s Love Over Social

Posted on by Patty Odell

Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine’s Day.

It is running an Instagram promotion for fans to post their love story with the hashtag #DunkinLoveContest for the chance at a year’s worth of free coffee and donuts, as well as $2,500 for an “extra sweet” Valentine’s Day gift.

Dunkin' DonutsA musical performance by pop twosome Us The Duo, will take place Feb. 13 at 7 pm on Facebook Live. The duo has millions of social followers and will perform their original song, “Stop Just Love.”

A new iMessage Card Builder lets users create custom Valentine’s Day cards add a DD branded sticker and send it off via iMessage. Another new social tool is the emoji keyboard in the Dunkin’ App. Add to that two Snapchat geofilters and you have a sweet package of marketing fun.

And, of course, there are heart-shaped donuts and special coffee flavors like Fudge Brownie Swirl and Vanilla Cupcake Swirl.

Related article:

Hearts and Roaches: A Valentine’s Day Classic

More

Related Posts

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

ProAwards

Click here to sign up for more information on the 2021 PRO Awards call for entries.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.

Chief Marketer Job Board