Editor’s Note: Think you have a great sweepstakes? Enter your promotion in the 2017 PRO Awards. The call closes March 17 (late deadline March 31.)
Who doesn’t love to dunk an Oreo cookie into a tall glass of ice-cold milk. For all those fans of the dunk out there, the brand is out with a sweepstakes calling on them to do just that—dunk!
Players who share their Oreo cookie dunk on Twitter or Instagram using the #OREODunkSweepstakes will get the chance to win a Wonderfilled VIP dunking experience in New York or Los Angeles. Or they can share their dunk and the hashtag when responding to an OREO Dunk Challenge post on the brand’s Facebook page.
To drum up excitement for the promotion, three high-profile dunkers are showing up in TV spots and social videos: international recording artist Christina Aguilera, Brazilian football star Neymar da Silva Santo, Jr. and Basketball Hall of Famer Shaquille O’Neal. In one of the YouTube spots (also a TV spot) Aguilera rides a bike along a circus high wire cookie in hand. The packed crowd watches as she reaches the middle, raises the Oreo cookie into the air and then flips upside down dunking the cookie into a glass of milk on the stage below. Then, with a sly smile, she takes a bite.
In this YouTube video, “The Perfect Pitch,” Aguilera … well let’s let the video speak—sing—for itself.