Patty Odell
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Acquisition
Nebraska’s Self-Deprecating Campaign: “It’s Not for Everyone.”
Nebraska may not be on everyone’s bucket list and the state—as hurtful as
that may be—understands and crafted a humorous campaign that quickly went viral. -
Acquisition
Thousands Share Jagermeister’s Halloween Snapchat Game
Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.” -
Acquisition
Netflix Marketing Called “Creepy and Racist” by Subscribers
Netflix is accused of false advertising for promoting black actors as
film stars when the stars are actually white actors. -
Acquisition
CBSN Wraps NYC Shuttle to Promote its Non-Partisan Coverage
CBSN, the ad-supported streaming news channel from CBS,
is deep into the political mix—but it is not taking sides. -
Acquisition
Amended Complaint Filed Against Facebook for Inflating Metrics
Back in 2016, Facebook admitted that it had inflated numbers,
but the plaintiffs claim it was inflating the numbers long before that. -
Acquisition
Coke Mixes Languages but Should have Checked with a Translator
Marketing blunders can turn brands red-faced,
like this one from Coca-Cola. -
Acquisition
American Express Tackles Seahawks Home Games with Experiences
Lisa Kahn, director of global experiential marketing and partnerships at American Express,
takes us behind the scenes at the American Express Experience. -
Agencies
FBI Asked ANA for Help in Media Buying Practices Investigation
The FBI had begun issuing subpoenas, specifically to Haavas, in its
media buying practices probe, the Wall Street Journal reported. -
Acquisition
New POM Campaign Pitches to the Worrier in Us All
POM Wonderful’s “Worry Monsters” play on the insight that people
often jumpstart healthy habits once they think they might be sick. -
Acquisition
What Micro-Influencers Really Think about Brands: Study
A new study looks at how micro-influencers think about brand collaborations,
content creation and overall social media use.
