CBSN, the ad-supported streaming news channel from CBS, is deep into the political mix—but it is not taking sides.
In a new campaign targeting New York City subway riders, CBSN has skinned trains in both blue and red wraps to suggest its non-partisan, fact-based political coverage of the upcoming mid-term elections.
Inside the trains riders find facts about the number of gubernatorial, House and Senate races up for grabs on Election Day Nov.6. The wraps mark CBSN’s largest out-of-home campaign to date, Digiday reported.
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“The campaign comes at a high-stakes time for the 4-year-old news programmer, with the midterm elections just weeks away and NBC News and Fox News prepping over-the-top streaming services of their own,” Digiday said.
The campaign has several goals—to promote its streaming service and mid-term election coverage to commuters, to build brand awareness as CBS prepares to launch a local version, and as a brand campaign targeting advertisers, Adweek reported.
The campaign ends Nov. 11.