CBSN Wraps NYC Shuttle to Promote its Non-Partisan Coverage

Posted on by Patty Odell

CBSN, the ad-supported streaming news channel from CBS, is deep into the political mix—but it is not taking sides.

CBSN
The subway Shuttle trains travel between Grand Central Station and Times Square carrying thousands of commuters each day.

In a new campaign targeting New York City subway riders, CBSN has skinned trains in both blue and red wraps to suggest its non-partisan, fact-based political coverage of the upcoming mid-term elections.

Inside the trains riders find facts about the number of gubernatorial, House and Senate races up for grabs on Election Day Nov.6. The wraps mark CBSN’s largest out-of-home campaign to date, Digiday reported.


Other articles you might enjoy:

“The campaign comes at a high-stakes time for the 4-year-old news programmer, with the midterm elections just weeks away and NBC News and Fox News prepping over-the-top streaming services of their own,” Digiday said.

The campaign has several goals—to promote its streaming service and mid-term election coverage to commuters, to build brand awareness as CBS prepares to launch a local version, and as a brand campaign targeting advertisers, Adweek reported.

The campaign ends Nov. 11.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

	
        

BEST PLACES TO WORK

	
        

PRO Awards

	
        

CHIEF MARKETER 200