CBSN Wraps NYC Shuttle to Promote its Non-Partisan Coverage

Posted on by Patty Odell

CBSN, the ad-supported streaming news channel from CBS, is deep into the political mix—but it is not taking sides.

The subway Shuttle trains travel between Grand Central Station and Times Square carrying thousands of commuters each day.

In a new campaign targeting New York City subway riders, CBSN has skinned trains in both blue and red wraps to suggest its non-partisan, fact-based political coverage of the upcoming mid-term elections.

Inside the trains riders find facts about the number of gubernatorial, House and Senate races up for grabs on Election Day Nov.6. The wraps mark CBSN’s largest out-of-home campaign to date, Digiday reported.

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“The campaign comes at a high-stakes time for the 4-year-old news programmer, with the midterm elections just weeks away and NBC News and Fox News prepping over-the-top streaming services of their own,” Digiday said.

The campaign has several goals—to promote its streaming service and mid-term election coverage to commuters, to build brand awareness as CBS prepares to launch a local version, and as a brand campaign targeting advertisers, Adweek reported.

The campaign ends Nov. 11.


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